It's the idea that people shouldn't just recycle - they should reuse.

As we live through this terrible pandemic, it is getting clearer that we need to build a more sustainable relationship with our planet.

But how?

• #1. Live simpler – Get what you need, not what you want
• #2. Consume less – Whatever you need, use them for longer

But we understand it's easier said than done. Creating aspirations is big business. And encouraging use-n-throw behavior seems to keep the factories alive and the economy growing.

Well, that's where our idea comes in –

• #1. help our users find what they truly need
• #2. and to make reuse sexy

Two small ripples that could create some pretty giant waves:

• * Aspirations are met – you get to take home something really cool
• * A different kind of factory thrives - one that focuses on repair rather than manufacture

The planet smiles. Everybody wins. You get the idea.